One morning, he realized he needed something that would not only provide comfortable back support, but move with him as he slept. So, he went into the garage, found an old memory foam topper, cut out a long thin piece, then wrapped it around his waist. Voila, the GoodBack was born. For the next year and a half, he slept with a piece of foam wrapped around this waist and tucked underneath a tight-fitting shirt. And yes, he looked absolutely ridiculous, but two things remained true: his wife loved him anyway and he slept like a baby for the first time in years.